Hints + Tips for Creating, Marketing & Selling Your Yearbook
Yearbook and Pictavo Questions
Now that you are all set with your Pictavo activation codes and yearbook kits, here are some questions we've received this week and the responses.... How do I start using my Pictavo BuyTheYearbook? In order to use the Pictavo BuyTheYearbook Features, you must turn it...
EZBook Highlights for October
Yearbook season is getting into gear and we've had a few phone calls and emails! Here are some highlights from the past week..... I'm having technical difficulties. Where do I get help? Our top-notch Tech Support Department is available to serve you with any EZBook...
Creating Effective Yearbook Ad Sales Campaigns
As mentioned previously, you’ll want to organize and develop multiple ad sales events, track and report financial progress of ad sales and establish a method of providing advertisement receipts to customers who purchase ads. Here are some sales resources that should...
Determining Yearbook ad Sizes, Guidelines and Rates
The first element to understand before making any decisions related to ad sizes, guidelines and rates is that you must sell your yearbook page for at least two to three times your cost for the page. While this may sound basic, many staffs fail to follow this advice....
Selling Advertising in your Yearbook
If you wish to raise additional revenue for your yearbook, you may wish to consider offering advertisement space to businesses and recognition space to students, clubs and families. It is amazing the amount of revenue you can raise from one page in your yearbook. Many...
Distributing Your Yearbooks to Students
At long last, after months of anticipation and hard work leading up to yearbook delivery, the day comes when you can distribute the school’s yearbook with pride!!! Here are more ideas to consider when planning for this special day: 1. How will you distribute the...
Get the Student body involved in Promoting and talking about the Yearbook
1. Send “See You in the Book” notes to students whose pictures were taken (include page number and coverage subject) as a reminder that this is their book with their picture in it. It will let students know they will be in the yearbook and increase their interest in...
Yearbook Sales: Creating Excitement and Awareness
After scheduling the best times to promote and sell the yearbook, you’ll need to come up with promotional pieces and/or a theme that attracts attention to the upcoming sale dates, times and locations. YearbookLife provides items to help you. Of course, you can always...
Promoting and Selling Your Yearbook – Part 3
Consider the following tips to help sell more yearbooks: • Gradually increase the cost of the yearbook for each sales campaign. • Create special packages for buyers that include options like name stamping or an ad space along with the price of a yearbook. • Consider...
Promoting and Selling Your Yearbook – Part 2
If you’re new to the yearbook sales process, it’s helpful to think about it in 4 key stages: (1) scheduling the timing of sales campaigns (2) creating several sales activities that generate awareness and excitement about the yearbook being on sale (3) collecting...
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