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When flipping through a magazine or book, what grabs your attention? Often, it’s the style, color, and content of headlines or keywords. In the world of yearbooks, captivating someone’s attention means creating stylish, fun headlines that compel readers to explore further.

Experienced designers understand the importance of crafting engaging copy. Eye-catching headlines, captions, and sub-headlines aim to make readers stop and engage with the content.

But you don’t want all of that fun, engaging content to look scattered. There is something to be said about maintaining a consistent design throughout your book. But consistency does not have to be boring. Creating your own unique “Style Guide” helps bridge that gap.

A style guide is a road map that your entire design team can follow to help create a cohesive look to your book. In terms of “words on the page”, key considerations include headline sizes, body copy points for different content levels, and maintaining a cohesive theme throughout. Sub-headlines, body copy, and quote collection styles should be clear and engaging, with variations based on coverage levels.

Font Style Tips for School Yearbooks:

  1. Most HEADLINES should be a minimum of 30 points, with the primary headline occasionally reaching 100 points or more. Primary headlines often introduce a section of your yearbook. For example, your largest Primary Headlines may include: Sports, Underclassmen, Clubs etc. While Headlines may introduce: Football, Soccer, Freshmen, etc. Other headline styles for different coverage levels should be smaller, with the Level Three headline at around 30 points or less. Headline styles should vary across sections while still aligning with the overall theme.
  2. SUBHEADLINES can range from 7-point to 10-point, depending on the associated coverage level.
  3. LEVEL ONE body copy should not exceed 10-point size. There should be only one Level One style for the entire publication, so consider making the initial words or sentence more prominent. Each spread should have only one Level One copy.
  4. LEVEL TWO body copy should not surpass 9-point size. You can have two Level Two styles, but ensure they feature distinct type combinations. Bolden the first words or sentence to capture readers’ attention.
  5. LEVEL THREE body copy should be a maximum of 8-point size. You can have two Level Three styles, each with unique type combinations. Bolden the first words or sentence to engage readers.
  6. QUOTE COLLECTION copy should not exceed 8 points, but it can be as small as 6-point bold italic. Maintain one consistent style for this less critical content on your spread.

Make sure to review all of the font styles available to you, keeping in mind that different font type sizes can be complementary and coupled together to create your own unique style.

>>> How to Design Captivating Yearbook Page Layouts

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