Consider the following tips to help sell more yearbooks:
• Gradually increase the cost of the yearbook for each sales campaign.
• Create special packages for buyers that include options like name stamping or an ad space along with the price of a yearbook.
• Consider adding options to all your offerings – this can increase sales!!!
• Develop a system to track and report sales as well as balances due by buyers.
• Consider offering a payment plan for students who cannot afford to pay for a yearbook at one time. Make sure you stress a non-refundable deposit.
• Consider offering families with multiple children at your school a discount for a second or third yearbook.
• Tie in gift certificates/gift cards during the holidays. Offer people the option to “sponsor” or donate funds so a book can be purchased for a student that cannot afford one…
perhaps have a drawing for a lucky winner or winners?
• Consider using sales letters in both English and other languages to ensure that everyone knows and understands that a yearbook will be on sale.
• Make sure to offer Parent or Senior Ads during some of the sale campaigns.
• Use your school website as a sales tool by posting prices and deadlines for sales.