It’s getting to that time of the year! After the many hours spent creating and designing your yearbook, it’s time to ramp up the marketing! Effective marketing will help boost sales of your yearbook.
The end of the school year can be a busy time. Sporting events, exams, competitions all compete for our time and attention. With so much going on already, it can be hard to generate yearbook sales. How can you generate the buzz needed to sell out your yearbook?
Don’t worry, we’ve got you covered! This ultimate yearbook marketing guide will help make your yearbook a sell-out success.
The Ultimate Yearbook Marketing Guide
Make your yearbook a sell-out success with these easy steps.
Define Your Values
It’s true of any effective sales technique: if you want customers to purchase your product, you have to offer them value. This doesn’t just mean price! Value can come in many forms, from an authentic brand identity to meeting your customers’ needs.
When it comes to your yearbook, you want to define values that are relevant to your audience. Clear, defined values can be the framework for powerful messaging in your yearbook. Some values that you may want to consider include:
- Celebrating student achievements
- Demonstrating the sense of community in your school
- Keeping memories of friends and events
Once you have decided on your values, make sure you stick to them. Use the core messaging from your values to help your yearbook marketing efforts. Remember to keep your messaging and tone of voice consistent throughout!
Use Social Media
Social media is a powerful yearbook marketing tool. Think of how much time you spend on social media on a daily basis. It’s a great way to reach and engage with your audience.
If your school has an active social media presence, promote your yearbook through these profiles. If your school doesn’t yet have any profiles, make sure to set them up. Read more about using social media to increase yearbook engagement here.
Emails are a great way of reaching a wider audience, particularly parents. We know you’re already busy promoting your yearbook on social media, but don’t overlook the importance of email.
Send out an email to parents, and make sure they know to pre-order the yearbook. Keep your email short and sweet, and include a link to your yearbook ordering page.
Put Up Posters Around The School
Old fashioned print materials are still a great way to get your message across. Help drive yearbook sales with posters or flyers around your school.
Some places you may want to put up posters in your school include:
- The gym
- The library
- The cafeteria
- Common areas / lounges
You can even go one step further: hand out print marketing materials at the next school event or parent / teacher evening or the drop-off / pick up lane.
Use Your School’s Marketing Assets
It’s very likely that your school has marketing assets that you can use to your advantage. Some school marketing tools you could use include:
- Student Publication – Does your school have a weekly bulletin or news update? If so, this is a great way to reach an audience of students and parents alike. A well-place yearbook ad in your student publication can really help drive yearbook sales.
- School Website – Similarly, your school’s website is another great tool to reach a wide audience. A yearbook ad placed on your school’s website can help you take advantage of the site’s traffic.
- PA System – Make an announcement about your yearbook sales via your school’s PA system. This ensures that the entire student body will hear your message.
Take Advantage of YearbookLife’s Marketing Assistance Program
As we mentioned above, email marketing is a great way to reach a wider audience to drive yearbook sales. But if you’ve never designed a marketing email before, there’s no need to be intimidated!
YearbookLife’s Marketing Assistance Program is a free email marketing service that is available for YearbookLife customers. All you have to do is send us your parent email list. It’s really that easy! Did we mention it’s free? Get started with our Marketing Assistance Program today. Simply click here to submit the MAP information form.
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Choosing a yearbook publisher is an important decision in your yearbook creation process. At YearbookLife, we pride ourselves on our competitive pricing, customer and technical support, fast delivery, and our free, easy-to-use software. If you’d like to request a quote today, please click here.