Blog | Tips & Ideas to Help You with Your Yearbook

Hints + Tips for Creating, Marketing & Selling Your Yearbook

Yearbook Theme and Motif Development

A theme is the central idea, or unifying “attitude” of the year captured by the yearbook itself. It should tell a story about what makes this school year different and unique from other years—something that everyone can relate to and identify with. A motif is the...

Managing Yearbook Deadlines

Managing Deadlines As the yearbook adviser you are in total control of your book submission. Submit your book on schedule and your book will ship on schedule. It is critical that you know your deadline and plan your submission accordingly. Your desired delivery date...

Planning Your Yearbook Ladder

You will want to develop a page ladder that shows what is to go onto every page of your yearbook. The ladder will help determine how many pages to allocated to each specific activity (portraits, sports, organizations, academics, advertisements, student life, etc.)....

Tips for Scheduling and Planning your Yearbook

To begin your planning process, outline the specifications for your yearbook. This will provide you with an accurate quote of the estimated cost and allow your yearbook publisher to communicate timeframes for any customization or special order requests. Specifications...

Thinking About the Yearbook Part 2

Finance managers typically have to do or assign someone to the following tasks, along a completion deadline for each item: • Balance the yearbook budget • Develop and implement a plan for yearbook sales • Develop and implement a plan for advertisement sales (if...

Thinking Year-Round About the Yearbook

It’s never too early to start thinking about next year’s yearbook. That’s because events you may want to include happen all year long. When you start planning in advance you have a greater chance of creating a book that everyone is a part of. So take advantage of the...

Tips for Selling Advertising in the Yearbook

If you wish to raise additional revenue for your yearbook, you may wish to consider offering advertisement space to businesses and recognition space to students, clubs and families. It is amazing the amount of revenue you can raise from one page in your yearbook. Many...

Tips for Distributing Your Yearbooks

At long last, after months of anticipation and hard work leading up to yearbook delivery, the day comes when you can distribute the school’s yearbook with pride!!! Here are more idea to consider when planning for this special day: 1. How will you distribute the book...

Collecting Yearbook Orders and Payments

Not surprisingly, the process of collecting orders and payments is all dependent on organization and detailed tracking. Take time to think through all the people and supplies you’ll need to make this process run smoothly. Some items will be obvious, like creating a...

PART 5: Selling and Promoting the Yearbook

Get Parents and Other Community Members Involved 1. Send postcards to parents letting them know that yearbooks are available to purchase for themselves or their child. Suggest purchasing two books, one for the student and one for parents to keep. 2. Ask local...