Get Parents and Other Community Members Involved
1. Send postcards to parents letting them know that yearbooks are available to purchase for themselves or their child. Suggest purchasing two books, one for the student and one for parents to keep.
2. Ask local businesses to display yearbooks to promote community awareness.
3. Work with your local community newspaper and/or radio station to write up
announcements that let your community know this is a special time for your school.
Invite a reporter to visit your yearbook class or club and see how the yearbook
project is created.
Keep the Momentum Building!
1. Offer an incentive for early ordering of a yearbook—it could be a discounted price off the yearbook (which is always enticing) or a special gift such as a pen, magnet, button or pencil. A simple message stating “I ordered a yearbook” will let others know that they’re available.
2. Use brief morning announcements to promote yearbook sales, organize groups for
photos or give progress updates.
3. Create a monitoring device to show sales progress (i.e. a chart or graph) or have a countdown using signs or announcements to remind students of the last day to order a yearbook.
4. Send a “Last Chance Memo” to those who haven’t yet purchased a book.
5. Create and publicize a signing party for the last day of school.
Make the distribution of books very important. Gain permission to allow students who have ordered yearbooks to leave classes early. Serve refreshments, make it fun!
The goal is to get everyone excited about the yearbook to a point that they are willing to purchase immediately. Brainstorm with your staff to see what other ideas you can generate.