Hints + Tips for Creating, Marketing & Selling Your Yearbook
How to Develop a Monthly Yearbook Planning Calendar – 1st Half of School Year
The best way to plan for the year is by reviewing what needs to be done globally as an adviser and yearbook staff. On the next few pages, you will find a generalized list of activities involving both production and business aspects of the yearbook. Be aware that there...
Tips for Determining Yearbook Ad Sizes, Guidelines and Rates
The first element to understand before making any decisions related to ad sizes, guidelines and rates is that you must sell your yearbook page for at least two to three times your cost for the page. While this may sound basic, many staffs fail to follow this advice....
Tips for Developing a Yearbook Ad Program
If you wish to raise additional revenue for your yearbook, you may wish to consider offering advertisement space to businesses and recognition space to clubs and families. It is amazing the amount of revenue you can raise from one page in your yearbook. Many schools...
More Yearbook Marketing Tips
When developing a sales campaign, we recommend a goal of launching up to 3 sales campaigns for the year. Each campaign should have a pre planning stage, a sales time frame, and a closing stage. Please plan out your sales accordingly and have all the material needed....
Ideas to Help Market Your Yearbook
The marketing and selling of yearbooks is overlooked by many staffs, yet it is as important as the creation of the book itself, if not more important. If you hit your sales goal, you can pay for your yearbook. If you miss your sales goal, you will owe money or have to...
Yearbook Finances: Managing a School Yearbook Budget
Developing and managing a budget will help you stay on the right track. The key to managing any budget is to always track and measure your progress compared to your goals. If you are on track, then stay the course. If you are off track, then make any course...
Tips for Yearbook Deadline Management
We never plan to fail, but many of us fail to plan. You need to make sure to tackle each internal milestone head-on. Address page submission, school portraits, and school holidays. Here are a few questions to consider as you plan for your deadlines. OVERALL QUESTIONS...
Hard Cover Yearbook Available Options
Standard hard cover binding is typically the least expensive of the hard cover binding options, and works well for books with smaller page counts (as low as 24 pages, up to 220 pages). The signatures of the yearbook are gathered together into a book block and then...
YEARBOOK PRINTING BASICS
Yearbook pages fall in numerical sequence when you look at the finished book. They are NOT printed in that sequence. Thankfully, you do need to worry about the mechanics of preparing and submitting pages according to how your publisher prints the pages (unless your...
Digital Photography Hints and Tips for Great Yearbook Photos
DIGITAL PHOTOGRAPHY: As you know by now, digital cameras are everywhere—including in cell phones and smart phones—but are all cameras alike? If you would like to use digital photos in your yearbook, you should consider following these guidelines. Work with your...
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