Initiating The FIRST Yearbook Sale
Make it easy for all audiences to purchase a yearbook. Consider the following process:
- Get 9 x 12 envelopes for every teacher on campus. Include a color flyer for each student in the class (35) as well as an order form for a yearbook and instructions.
- Have teachers pass out the flyer and order form and provide a script to have them discuss the sale of yearbooks to their class.
- Have teachers inform students that a sale will be occurring all week in the cafeteria or yearbook room before school, during lunch, after school, and all games/functions all week.
- Consider collecting non-refundable down payments with a payment plan of 1 or 2 extra payments or collect full payment.
- At your yearbook order table, make it fun. Include music as well as posters and copies of previous yearbooks as well as samples of merchandise available. Have about 4-5 staffers manning the table to take orders. If possible, have staffers wear t-shirts that match.
- If possible, create posters with multiple photos you have taken for the yearbook for students to see.
Initiating The SECOND Yearbook Sale
Make it easy for all audiences to purchase a yearbook. Consider the following process:
- Instead of using classroom teachers to review the sale, include a classroom poster to announce the sale and the new price.
- Use this sale process to focus on teams and clubs. Have coaches and sponsors promote the sale to their group/team as an example of school spirit.
- Use this sales process to visit club or team meetings to discuss sale and include some images they can review that may be included in the yearbook.
- Create a special incentive for groups or teams having 100% buy rates
- Continue to set up a table in a public area and also include sales brochures at key locations.
Initiating The FINAL Yearbook Sale
Make it easy for all audiences to purchase a yearbook. Consider the following process:
- This is the LAST CHANCE SALE to purchase a yearbook or reserve a copy.
- Post FINAL NOTICE flyers in all classrooms as well as key areas on campus.
- Post a list of names of all non-buyers OR buyers and let people see if they are on the list. Promote the action they must take to be removed/added to the list.
- Create a sales table again to collect final orders from students and parents.
Distribution of the Yearbook
Plan for this event ahead of time by getting your distribution process on paper for all to review.
- Inform the public how many extra yearbooks may be arriving that will be sold on a first-come first-serve process at the highest sales price of the year.
- Plan on music, snacks, and fun…Order extra yearbook merchandise you can sell at the distribution event.
- No reservations will be accepted for yearbooks without full payments taking place. Give yourself a little wiggle room. If you ordered 50 extra copies…plan on selling ½ of them by reservation then the other ½ upon arrival. This will spread opportunity to all buyers.
- Invite local VIP’s like district personnel. Also invite local advertisers to your event & have them to set up a display or pass out coupons to your captured audience.