JANUARY – SPRING DELIVERY
• Report and photograph activities and events as they happen
• Meet deadlines and check materials according to the production schedule
• Double-check the progress of the index and make sure that material is accurate; polish and refine the index concept
FEBRUARY – SPRING DELIVERY
• Report and photograph activities and events as they happen
• Meet deadlines according to your yearbook planning schedule
• Have a deadline party
MARCH – SPRING DELIVERY
• Make sure you are on schedule to meet your submission deadline for the yearbook plant—on time yearbook submission assures your book arriving on the date you requested
• Begin compiling yearbook sales lists, and planning a distribution/signing event
• Photograph Spring activities—include all you can in this year’s book; archive the rest for next year’s book, or consider producing a supplement that you can produce this summer, and distribute to students when they return in the fall. (another great fund-raising idea—sell the supplement to raise extra money)
• Start recruiting new prospects for next year’s staff—It will be great help when you return next year
APRIL – SPRING DELIVERY
• Update advertising billing for current volume
• Finalize yearbook sales lists and distribution/signing plans
• Design student-oriented advertising for prospects
• Prepare a reader survey to get immediate student reaction to the book, and use as a tool for preplanning next year’s book
MAY – SPRING DELIVERY
• Distribute books at celebration/signing event; keep notes on any logistical problems
• Conduct and compile results of reader survey
• Complete a staff self-analysis of the yearbook
• Complete final billing of advertisers
• Finalize portrait photography plans for next year
• Conduct an end-of-the-year award banquet for the staff
JUNE – SPRING DELIVERY
• Brainstorm coverage ideas with your staff for the new year
• Make specification decisions pertaining to copies, pages, etc.
• Attend a summer workshop (or two!) to develop theme and section plans, learn new techniques and polish existing skills
• Report and photograph summer activities unique to your students for next year’s book.
• Finalize yearbook sales lists and distribution plans (FALL DELIVERY ONLY).
• Complete final deadline, including last-minute coverage for spring sports, graduation, index
JULY – SPRING DELIVERY
• Launch advertising campaign and develop advertising section
• Follow up on portrait photography plans to make sure you get what you need
• Keep taking summer pictures
• Develop a set of working specifications to use for guided preplanning
TAKE A BREATH BEFORE STARTING OVER AGAIN…next time, it will be easier!
Survival Tip:
Stay in touch with your yearbook provider. He/she will help you in any way
possible.