Consider publishing your ad rates at a higher price and then offer all buyers a special discount or coupon of savings with an expiration date.
Your goal to the public should be to sell as many small ads as possible along with a yearbook. The goal should be increased coverage. Buyers who want a full page ad will tell you, but many students and parents may not have the funds for a full page. If you take a business card size ad and a yearbook and package it together, you may create an
attractive package for a parent for under $100.
ADVERTISING
Face it. Social networking is where it’s at. What better way is there to sell
yearbooks than using the internet to your advantage?
• Once you’ve decided what social networking tools you’re going to use, you’ll want to assign key people responsibility to monitor your accounts. Remember, creating a strong online presence takes some time and dedication.
• Ask questions—this is their yearbook, what do they want to see in it?
• Create polls—fill your yearbook with stats that reflect your student’s top picks.
• Post photos—status updates and tweets that include photos receive 50% more feedback.
• Make sure the yearbook staff is visible—students will be more apt to approach and share
their ideas if they know the staff.
Even when you think there is nothing new to say, people always appreciate a reminder about how to get their hands on the yearbook (e.g. when, where, how much, etc.).