Hints + Tips for Creating, Marketing & Selling Your Yearbook
Tips for Selling Advertising in the Yearbook
If you wish to raise additional revenue for your yearbook, you may wish to consider offering advertisement space to businesses and recognition space to students, clubs and families. It is amazing the amount of revenue you can raise from one page in your yearbook. Many...
Tips for Distributing Your Yearbooks
At long last, after months of anticipation and hard work leading up to yearbook delivery, the day comes when you can distribute the school’s yearbook with pride!!! Here are more idea to consider when planning for this special day: 1. How will you distribute the book...
Collecting Yearbook Orders and Payments
Not surprisingly, the process of collecting orders and payments is all dependent on organization and detailed tracking. Take time to think through all the people and supplies you’ll need to make this process run smoothly. Some items will be obvious, like creating a...
PART 5: Selling and Promoting the Yearbook
Get Parents and Other Community Members Involved 1. Send postcards to parents letting them know that yearbooks are available to purchase for themselves or their child. Suggest purchasing two books, one for the student and one for parents to keep. 2. Ask local...
PART 4: Get the Student Body Involved in Promoting the Yearbook
More tips on marketing and selling yearbooks: 1. Send “See You in the Book” notes to students whose pictures were taken (include page number and coverage subject) as a reminder that this is their book with their picture in it. It will let students know they will be in...
PART 3: Creating Excitement and Awareness of Your Yearbooks
After scheduling the best times to promote and sell the yearbook, you’ll need to come up with promotional pieces and/or a theme that attracts attention to the upcoming sale dates, times and locations. Many yearbook publishers provide items to help you. Of course, you...
PART 2: Planning and Conducting Yearbook Sales Actvities
The importance of marketing and selling yearbooks is often overlooked and yet it is just as significant as creating the book itself—if not more so. If you hit your sales goal, you can pay for your yearbook. If you surpass your sales goal, you can use the additional...
Yearbook Scheduling and Planning
To begin your planning process, outline the specifications for your yearbook. This will provide you with an accurate quote of the estimated cost and allow your yearbook publisher to communicate timeframes for any customization or special order requests. Specifications...
Yearbook Staff Organization Tips
Every school is different.. .some schools have a yearbook class that includes the creation and sale of the yearbook, while others have a group of students that meet outside of class or before and after school. Some even have just one faculty or parent volunteer...
Five Simple Ideas for Proofing Your Yearbook
Make a check list of all events in previous yearbooks. Are there any added events this year. Any removed? Are there any special events this year? School anniversary? Time capsule opening? Significant retirements? Visits from dignitaries? Get them in the book. Get a...
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