Hints + Tips for Creating, Marketing & Selling Your Yearbook
Collecting Yearbook Orders and Payments
Not surprisingly, the process of collecting orders and payments is all dependent on organization and detailed tracking. Take time to think through all the people and supplies you’ll need to make this process run smoothly. Some items will be obvious, like creating a...
PART 5: Selling and Promoting the Yearbook
Get Parents and Other Community Members Involved 1. Send postcards to parents letting them know that yearbooks are available to purchase for themselves or their child. Suggest purchasing two books, one for the student and one for parents to keep. 2. Ask local...
PART 4: Get the Student Body Involved in Promoting the Yearbook
More tips on marketing and selling yearbooks: 1. Send “See You in the Book” notes to students whose pictures were taken (include page number and coverage subject) as a reminder that this is their book with their picture in it. It will let students know they will be in...
PART 3: Creating Excitement and Awareness of Your Yearbooks
After scheduling the best times to promote and sell the yearbook, you’ll need to come up with promotional pieces and/or a theme that attracts attention to the upcoming sale dates, times and locations. Many yearbook publishers provide items to help you. Of course, you...
PART 2: Planning and Conducting Yearbook Sales Actvities
The importance of marketing and selling yearbooks is often overlooked and yet it is just as significant as creating the book itself—if not more so. If you hit your sales goal, you can pay for your yearbook. If you surpass your sales goal, you can use the additional...
Yearbook Scheduling and Planning
To begin your planning process, outline the specifications for your yearbook. This will provide you with an accurate quote of the estimated cost and allow your yearbook publisher to communicate timeframes for any customization or special order requests. Specifications...
Yearbook Staff Organization Tips
Every school is different.. .some schools have a yearbook class that includes the creation and sale of the yearbook, while others have a group of students that meet outside of class or before and after school. Some even have just one faculty or parent volunteer...
Five Simple Ideas for Proofing Your Yearbook
Make a check list of all events in previous yearbooks. Are there any added events this year. Any removed? Are there any special events this year? School anniversary? Time capsule opening? Significant retirements? Visits from dignitaries? Get them in the book. Get a...
Creating a Sophisticated High School Yearbook
Here's what YearbookLife offers: BINDING Standard hard cover binding is typically the least expensive of the hard cover binding options, and works well for books with smaller page counts (as low as 24 pages, up to 220 pages). The signatures of the yearbook are...
Let Your Yearbook Pages Come to Life with Pictavo
TEMPLATES • Choose from hundreds of single- or two-page spread templates • Use as-is or as a starting point • Create and save your own FLOW PORTRAITS • All the tools you need with the flexibility you want FLOW INDEX • Pictavo automatically identifies names to include...
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