Hints + Tips for Creating, Marketing & Selling Your Yearbook
Creating a Sophisticated High School Yearbook
Here's what YearbookLife offers: BINDING Standard hard cover binding is typically the least expensive of the hard cover binding options, and works well for books with smaller page counts (as low as 24 pages, up to 220 pages). The signatures of the yearbook are...
Let Your Yearbook Pages Come to Life with Pictavo
TEMPLATES • Choose from hundreds of single- or two-page spread templates • Use as-is or as a starting point • Create and save your own FLOW PORTRAITS • All the tools you need with the flexibility you want FLOW INDEX • Pictavo automatically identifies names to include...
Pictavo – Tools for the Yearbook Adviser
With YearbookLife's online software Yearbook advisers have may privileges. Some are as follows: USER/GROUP PERMISSIONS • Create Individual Users or Groups and assign specific access privileges. BOOK SETTINGS • View and edit Overall Book Settings, such as: • View and...
Developing a Yearbook Monthly Planning Calendar – 2nd Half of Year
JANUARY - SPRING DELIVERY • Report and photograph activities and events as they happen • Meet deadlines and check materials according to the production schedule • Double-check the progress of the index and make sure that material is accurate; polish and refine the...
How to Develop a Monthly Yearbook Planning Calendar – 1st Half of School Year
The best way to plan for the year is by reviewing what needs to be done globally as an adviser and yearbook staff. On the next few pages, you will find a generalized list of activities involving both production and business aspects of the yearbook. Be aware that there...
Tips for Determining Yearbook Ad Sizes, Guidelines and Rates
The first element to understand before making any decisions related to ad sizes, guidelines and rates is that you must sell your yearbook page for at least two to three times your cost for the page. While this may sound basic, many staffs fail to follow this advice....
Tips for Developing a Yearbook Ad Program
If you wish to raise additional revenue for your yearbook, you may wish to consider offering advertisement space to businesses and recognition space to clubs and families. It is amazing the amount of revenue you can raise from one page in your yearbook. Many schools...
More Yearbook Marketing Tips
When developing a sales campaign, we recommend a goal of launching up to 3 sales campaigns for the year. Each campaign should have a pre planning stage, a sales time frame, and a closing stage. Please plan out your sales accordingly and have all the material needed....
Ideas to Help Market Your Yearbook
The marketing and selling of yearbooks is overlooked by many staffs, yet it is as important as the creation of the book itself, if not more important. If you hit your sales goal, you can pay for your yearbook. If you miss your sales goal, you will owe money or have to...
Yearbook Finances: Managing a School Yearbook Budget
Developing and managing a budget will help you stay on the right track. The key to managing any budget is to always track and measure your progress compared to your goals. If you are on track, then stay the course. If you are off track, then make any course...
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