YearbookLife Privacy Policy
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This Privacy Policy (“Policy”) explains how YearbookLife (“YearbookLife,” “we,” “our,” or “us”) collects, uses, and shares information through our websites, including www.yearbooklife.com and https://storefront.yearbooklife.com/, as well as our related online experiences, services, and digital tools (collectively, the “Services”).
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By visiting or using the Services, or by providing information to us in any manner, you acknowledge that you have read and understand this Policy. If we make material updates, we will notify you as required by law. Continued use of the Services indicates acceptance of the updated Policy.
Table of Contents
- Exclusions From This Policy
- Information We Collect
- How We Use Your Information
- Legal Bases for Processing
- When We Share Your Information
- Personalized Content & Advertising
- Data Retention
- Security
- Your Rights & Choices
- International Users
- Third-Party Links & Features
- California Privacy Information
- Children’s Information
- Changes to This Policy
- Contact Information
EXCLUSIONS FROM THIS POLICY
Certain YearbookLife offerings may be governed by additional or product-specific privacy policies. Where another privacy notice applies, it will be provided to you at the time of use, and that policy will control if there is any conflict.
Some information is collected as part of services we provide directly to schools or school districts under separate contracts that may contain unique privacy or security requirements (for example, agreements required by FERPA or state student privacy laws). If the terms of those agreements conflict with this Policy, the contract terms apply for those specific services.
INFORMATION WE COLLECT
We gather information in two primary ways:
- Information you provide directly to us, and
- Information collected automatically from your device or browser when you interact with the Services.
1. Information You Provide Directly
You may provide information to us when you:
- Create an account
- Purchase products
- Participate in contests, promotions, or surveys
- Submit forms or request features
- Sign up for newsletters or updates
- Use account-restricted features
- Communicate with us through online forms
- Upload or post content such as comments, photos, or messages
Examples of information you may provide include:
- Name
- Email address
- Age
- Mailing address
- Username and password
- Phone number
- Uniform or garment measurements
- Demographic information
- Billing and shipping information
- Payment details (processed directly or through third-party payment processors)
When you purchase products, some financial information may be collected by our payment partners. When payment data is processed by a third-party provider, we do not store or control that information; their terms and privacy policy apply.
You may also submit information about others—for example, when shipping a gift to a third party or using referral features. Public community areas, forums, and message boards may allow others to view or use any information you choose to post.
2. Information Automatically Collected
a. Device and Usage Data
We may automatically collect technical and usage information, including:
- IP address
- Browser type and settings
- Device identifiers
- Operating system
- Mobile carrier
- Pages visited, links clicked, and navigation paths
- Time spent on pages
- Frequency of visits
- Error logs and analytics data
We often use cookies, analytics tools, and similar technologies to gather and analyze this information.
b. Cookies and Similar Technologies
We use cookies, tracking pixels, and server logs to:
- Recognize your device
- Store preferences
- Improve your browsing experience
- Deliver relevant content
- Conduct analytics
- Support security functions
You may adjust your browser settings to block or delete cookies, but certain features may not function properly without them.
3. Location Information
We may collect general or precise location data, such as:
- IP-based location
- GPS or device-based location (subject to device settings and user consent)
Location data may be used to customize content or advertising. You may disable location services at any time through your device settings.
4. Information From Social Media Platforms
If you interact with YearbookLife via social media—such as liking or following our accounts—we may receive information including:
- Your name
- Email address
- Posts, comments, or content you choose to share
If you use a third-party login (e.g., Facebook Connect), we may access certain profile details permitted by your settings on that platform.
5. Information From Affiliates or Third Parties
We may supplement information we collect with data from business partners, analytics vendors, and demographic providers. This helps us refine our services, better understand user interests, and improve advertising and performance.
HOW WE USE YOUR INFORMATION
We may use information collected from or about you to:
- Provide the products, features, and services you request
- Process purchases, transactions, and account activity
- Communicate about your orders, account, or relationship with us
- Send newsletters or alerts you subscribed to
- With consent, send SMS communications
- Notify you about updates, promotions, and new offerings
- Provide personalized content and advertisements
- Conduct internal research, reporting, and analytics
- Improve or develop new Services
- Administer sweepstakes and promotions
- Respond to your questions or feedback
- Enforce our terms and conditions
- Protect the security and integrity of the Services
We may combine information collected from multiple sources, as permitted by law.
Aggregated or de-identified information may be used for any lawful purpose, including research and marketing.
LEGAL BASIS FOR PROCESSING (WHERE REQUIRED)
Where applicable laws require identifying a legal basis for processing personal information, we rely on:
- Performance of a contract (e.g., processing orders or providing access to the Services)
- Legitimate interests (e.g., improving Services, preventing fraud, operating our business)
- Compliance with legal obligations
- Your consent, where required
WHEN WE SHARE YOUR INFORMATION
We may disclose information to:
1. Service Providers
Vendors who support our business functions such as:
- Billing
- Fulfillment and shipping
- Marketing and advertising
- Customer service
- Manufacturing
- Data hosting and analytics
- Legal or compliance services
2. Advertising Partners
We may share device data, cookie information, and usage insights to provide more relevant advertising across the web.
3. Legal and Safety Purposes
We may access, preserve, or disclose information when necessary to:
- Comply with legal obligations
- Enforce our terms or policies
- Respond to claims
- Protect YearbookLife, our users, or the public
- Prevent fraud, spam, or security threats
4. Business Transfers
If YearbookLife undergoes a merger, acquisition, sale, or similar transaction, your information may be transferred as part of that business activity.
5. Public Areas
Information shared in forums or community features becomes public and may be viewed or used by others.
6. With Your Consent
We may disclose information to third parties when you explicitly authorize us to do so.
PERSONALIZED CONTENT & ADVERTISING
1. Analytics
We may use third-party analytics services (e.g., Google Analytics) to evaluate how users interact with the Services. These services use cookies and similar tools. You may opt out of Google Analytics by using the Google Analytics Opt-Out Browser Add-On.
Our emails may include tracking technologies that identify when a message is opened or a link is clicked.
2. Tailored Advertising
We may work with advertising networks that deliver ads based on your browsing activities, demographic information, and device data. You may receive advertising on:
- Websites
- Mobile apps
- Other digital platforms
Opt-out tools (e.g., NAI, DAA, Your Online Choices) may help limit targeted advertising. You may still see advertising, but it may be less relevant.
Device-specific settings may also allow you to limit ad tracking in mobile apps.
DATA RETENTION
We retain information only as long as necessary to fulfill the purposes described in this Policy or as required by law.
SECURITY
We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information we collect. However, no electronic transmission or storage system can guarantee complete security.
YOUR RIGHTS & CHOICES
Depending on your location, you may have rights regarding your personal information, which may include the ability to:
- Request details about the categories and sources of information collected
- Access or obtain a copy of your information
- Request corrections
- Request deletion of certain information
- Opt out of profiling activities with significant legal effects
- Opt out of “sales” or “sharing” of personal information for targeted advertising
We must verify your identity before processing certain requests.
How to Submit a Request
You may submit a request by contacting YearbookLife at:
Toll free: 888-680-0143
Email: production@yearbooklife.com
Mail: 1343 Shotgun Road, Sunrise, FL 33326You may authorize an agent to make requests on your behalf with proper documentation.
Marketing Emails
You can opt out of marketing emails by using the unsubscribe link within any message or contacting us directly.
INTERNATIONAL USERS
Information collected through the Services is processed in the United States. If your information is transferred from your country of residence to another jurisdiction, we will use legally recognized safeguards, such as Standard Contractual Clauses, when required.
THIRD-PARTY LINKS & FEATURES
Our Services may link to or incorporate:
- Third-party websites
- Retail partners
- Social media widgets (e.g., Facebook “Like” buttons)
These third parties may collect information independently. Their privacy practices are not governed by this Policy. We encourage you to review their policies before interacting with their services.
CALIFORNIA PRIVACY INFORMATION
California residents have additional rights under the California Consumer Privacy Act (“CCPA”). These include rights to access, delete, correct, opt out of “selling” or “sharing,” and receive information about disclosures of personal information.
A detailed table of categories of information collected, purposes of use, and types of third parties receiving information appears in the original policy and remains valid here, with identical legal meaning.
California residents may submit opt-out requests using the “Your Privacy Choices” link on our website.
We do not knowingly sell personal information of individuals under 16 without affirmative authorization.
We do not respond to browser “Do Not Track” signals, but we recognize required browser-based opt-out preference signals where applicable.
INFORMATION FROM CHILDREN
The Services are designed for general audiences and are not directed to children under 13. If we learn we have collected personal information from a child under 13 (or under 16 for EU residents) without appropriate consent, we will delete it promptly.
CHANGES TO THIS POLICY
We may revise this Policy as laws, technology, or our practices evolve. Updates will be posted on this page. Continued use of the Services indicates acceptance of the revised Policy.
QUESTIONS OR CONTACT INFORMATION
If you have questions about this Policy or wish to exercise your privacy rights, please contact us at:
Toll free: 888-680-0143
Email: production@yearbooklife.com
Mail: 1343 Shotgun Road, Sunrise, FL 33326 - Exclusions From This Policy
