The key to developing a theme is making sure your motif addresses it in every section of your yearbook—from the front cover to the back cover. Consider creating titles that play off words of the theme, or work on conceptual themes that play off an idea or image. Maintain the same graphical elements, colors and fonts for your motif to keep the theme uniform and consistent.
Cover: Introduces the theme
Endsheets: Promotes unifying idea through color and/or
headlines, copy, photos, art, captions or graphics
Title Page: Reflects theme idea through content and design
Fonts
Fonts are a powerful design element that can add or detract from the overall look of your yearbook. They can express an emotion or evoke a feeling, similar to the way color can. Pictavo offers a huge variety of more than 200+ fonts, to choose from. To keep a consistent look throughout your book, select a “family” of 3-5 fonts to use. You can then vary the size, weight (bold/light line), leading, kerning, etc. of the font to create interest without detracting from your design.
Helpful Tip:
Most publishers provide schools fonts due to ownership legalities and to prevent mistakes in production. Pictavo offers more than 200+ of the latest fonts, with new fonts added every year to ensure a variety to suit your school.
Types of fonts
Serif: Semi-structural details on the ends of some of the strokes that make up letters and symbols. These small lines that decorate the main strokes of a letter are widely used in
traditional printed material such as books and newspapers. Studies have shown that serif fonts are often easier to read than sans-serif fonts at smaller font sizes.
Sans Serif: Doesn’t contain any serifs at the ends of strokes. The term comes from
the French word sans, meaning “without”. Sans serif fonts have become the de facto standard for body text on-screen. Although they typically appear less formal than serif fonts, they can be used for striking effect in headlines, chapter names, and advertisements. In addition, sans serif fonts are typically used when large print is called for, where serifs become a distraction.
Handwritten: Based on the fluid strokes of natural handwriting. Handwritten
fonts are a great way to add a personal touch to a design or layout.
Decorative: More artistic and eye-catching. Decorative fonts can be a useful design
tool when trying to add a certain ‘look’ or ‘feel’ to a design project or layout. These fonts should be used in moderation and only in headers or subheads for decorative or ornamental purposes, not as body text. They tend to have a very distinct look and feel and using them for body copy will make text difficult to read or make the layout look cluttered and messy.