The importance of marketing and selling yearbooks is often overlooked, yet it is just as significant as creating the book itself – if not more so. If you hit your sales goal, you can pay for your yearbook. If you surpass your sales goal, you can use the additional revenue to add more pages to your yearbook or add features like a supplement, or autograph pages. If you miss your sales goal, you may owe money or have to cut part of your program. Whatever the case, marketing and selling your yearbook is critical and the information below is intended to help you simplify the process and succeed! Make sure to follow the 5 key steps on how to promote and sell yearbooks.
JOIN THE PICTAVO COMMUNITY
Pictavo Community opens the door for your school’s entire community to connect and be a part of the yearbook. You’ll love the advantages that Pictavo Community provides in helping you promote and sell your yearbooks.
We understand that planning a school yearbook can be challenging. As with any project, proper planning and organization will go a long way in helping you accomplish your goals. Here are some great organizational tips for yearbook advisers and yearbook staff members.
PLANNING & CONDUCTING YOUR SALES ACTIVITIES
Creating several yearbook sales activities that will help generate awareness and excitement about your school yearbook is very important. YearbookLife offers some helpful information about scheduling your yearbook sales campaigns, defining your yearbook sales campaigns, and creating excitement and awareness for your yearbook.
If you want to raise additional revenue for your yearbook, selling advertisement space to businesses and recognition ad space to students, clubs and families can help. YearbookLife offers some tips on developing a yearbook advertising program.
COLLECTING ORDERS & PAYMENTS
Good organization and detailed tracking is very important when it comes time to start collecting orders and yearbook payments. You need to take the time to think through all the people and all the supplies you’ll need to make this process run smoothly.
DISTRIBUTING THE BOOK
There are a few things to consider when planning for your “Yearbook Distribution” day, including how students will be notified of its availability, how you will keep track of who has received their yearbook and who hasn’t and how you will keep track of additional sales.