Selling Yearbooks with Strategic Planning and Marketing
Designing and creating your school yearbook is one thing, but being as prepared as possible to market and sell your yearbooks is just as important. Making sure students and parents are aware of the yearbook and enticing them to buy is key.
Five Key Steps for Promoting and Selling Yearbooks
- Get organized. Plan and organize your sales activities for the year. Determine what worked well last year and brainstorm new ideas for this year.
- Plan and conduct your sales activities. Put your yearbook sales activities into action to help generate awareness and excitement about your yearbook.
- Sell advertising. Sell yearbook ad space to businesses, students, clubs and families to help raise additional revenue for your yearbook and to give parents and students a vested interest in the yearbook.
- Collect orders and payments. Stay organized with detailed tracking when it comes time to start collecting orders and yearbook payments.
- Distribute the yearbook. Notifying students of the yearbook’s availability, keeping track of who has received their yearbook and who hasn’t, and staying on top of any additional sales is vital to the yearbook sales and distribution process.
Using Social Media
Use social media to create excitement and spread the word.
Social networking is used by students and parents alike. Use social media to your advantage in order to get the word out, generate interest, get more people involved and ultimately sell more yearbooks.
- Ask questions. What do you want to see in the yearbook? What should be the yearbook theme?
- Create polls. Gathering some stats about the students, teachers and the school year to include in the yearbook is a great way to get more content.
- Post photos. Getting feedback on yearbook photos and other imagery from students and parents can help.
- Make sure yearbook staff members are visible. Students will be more apt to approach and share their ideas if they feel like they know the staff.
- Communicate sales information. Reminding students and parents about how to purchase the yearbook (e.g. when, where, how much, etc.) is always appreciated.
Don’t forget to asses the yearbook sales process from the previous school year and evaluate what worked and what didn’t work. Make sure to note and discuss any other ideas for marketing and selling your yearbook. You can also take advantage of various yearbook marketing tools to enhance your sales process.