HELP CENTER

YEARBOOKLIFE’S COMPREHENSIVE HELP CENTER GIVES YOU ACCESS TO ALL THE TOOLS & RESOURCES YOU’LL NEED TO HAVE THE BEST YEARBOOK EXPERIENCE.

PROMOTING & SELLING YOUR YEARBOOK

The importance of marketing and selling yearbooks is often overlooked, yet it is just as significant as creating the book itself – if not more so. If you hit your sales goal, you can pay for your yearbook. If you surpass your sales goal, you can use the additional revenue to add more pages to your yearbook or add features like a supplement, or autograph pages. If you miss your sales goal, you may owe money or have to cut part of your program. Whatever the case, marketing and selling your yearbook is critical and the information below is intended to help you simplify the process and succeed! Make sure to follow the 5 key steps on how to promote and sell yearbooks.

Selling Yearbook Ads

Not surprisingly, the process of collecting orders and payments is all dependent on organization and detailed tracking. Utilizing Pictavo Community simplifies the entire process by allowing parents, students, and staff to go online to order and purchase their yearbooks.


However, many schools still need or want to allow people to purchase yearbooks with cash or checks during school events such as Open House, holiday shows, Science Fairs, etc.. If that is the case, then you should take time to think through how you can organize a collection table for that event.


Be sure to have a poster or banner announcing “Yearbooks on Sale”. Create a sign-up list of people to collect orders and have order forms ready that collect the student’s name, grade, class or homeroom, as well as the yearbook quantity and total payment due. Please visit YearbookLife’s Marketing Tools page to request money collection envelopes, receipt pads, sales flyers, and other materials to greatly simplify this process.


Developing an advertising program for your yearbook can be easy if you have a plan that includes (1) identifying your potential audience for purchasing advertising space, (2) determining ad sizes, guidelines, and rates and (3) creating effective ad sales campaigns, including collection methods.

STEP 1:
IDENTIFYING YOUR POTENTIAL AUDIENCE

Before getting started, identify your potential audience for purchasing advertisement space. You have several distinct buyers: local businesses, school vendors, families, students, club sponsors, teachers, and coaches to name a few. How you pursue each audience may be different.

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STEP 2:
DETERMINING AD SIZES, GUIDELINES AND RATES

The first element to understand before making any decisions related to ad sizes, guidelines and rates is that you must sell your yearbook page for at least two to three times your cost for the page. While this may sound basic, many staffs fail to follow this advice.

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STEP 3:
CREATING EFFECTIVE AD SALES CAMPAIGNS

As mentioned previously, you’ll want to organize and develop multiple ad sales events, track and report financial progress of ad sales and establish a method of providing advertisement receipts to customers who purchase ads.

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DESIGN IDEAS

Need some inspiration for your yearbook design? YearbookLife offers dozens of design ideas & resources to help you.  

You can choose to work with our easy-to-use, free yearbook design software, Pictavo or YBLive, or use any other design software, such as Adobe InDesign.

PICTAVO HELP CENTER

Have a question about using Pictavo?

Learn more about how to use the Pictavo yearbook design software.

RESOURCES

We’ve got slideshows and videos that can help you with the yearbook design process, yearbooks sales, tips for yearbook staff members, and our Pictavo yearbook design program.

View our Resources

FORMS

YearbookLife provides access to FREE downloadable forms including sales flyers, design guides, and much more.

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FAQS

Have a question? Need an answer ASAP? Check out our FAQs page with the most common questions answered for your convenience.

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Can’t have a faster turn-around time.

We are very happy with everything. Can’t have a faster turn-around time. Everyone there was awesome and top-notch. And the product was beautiful! Would highly recommend.

– Chris K., Christ Church School

We do not even consider any other company.

Without YearbookLife, we would not of even had a yearbook. We do not even consider any other company.

– Bonnie S., Nova Middle

The yearbooks were fantastic.

The yearbooks were fantastic. The staff at YearbookLife is friendly and helpful. Downloading the students portraits onto the website worked very well.

– Kathleen, Florida Intercultural Academy West

Thanks for all your help and support.

I truly enjoyed working with the staff at YearbookLife. They made this whole yearbook process a great one. Thanks for all your help and support.

– Colbert Elementary

The platform was easy to learn

It was our first time taking on the yearbook project and the customer service was excellent! The platform was easy to learn and use and we love the colorful high quality yearbooks that just arrived. 

- Cotee River Elementary School

Wonderful Product & Customer Service

LOOK FORWARD TO DOING BUSINESS IN THE UPCOMING YEAR.
LOVE YEARBOOKLIFE!

– Seminole Elementary School in Tampa, FL

I love their books!

I have been working with yearbook life for over 3 years now and they are only a phone call away if you have any issues. I love their books.

– Lorraine M.

Awesome...That's ALL I can say!

YearbookLife has been such an awesome company to work with. When I first started with them, they walked me through every process. And now 3 yrs later, Ruth calls just to check in! Awesome! That’s all I can say!

– Stephani

 

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