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PROMOTING & SELLING YOUR YEARBOOK
The importance of marketing and selling yearbooks is often overlooked, yet it is just as significant as creating the book itself – if not more so. If you hit your sales goal, you can pay for your yearbook. If you surpass your sales goal, you can use the additional revenue to add more pages to your yearbook or add features like a supplement, or autograph pages. If you miss your sales goal, you may owe money or have to cut part of your program. Whatever the case, marketing and selling your yearbook is critical and the information below is intended to help you simplify the process and succeed! Make sure to follow the 5 key steps on how to promote and sell yearbooks.
Selling Yearbook Ads
Not surprisingly, the process of collecting orders and payments is all dependent on organization and detailed tracking. Utilizing Pictavo Community simplifies the entire process by allowing parents, students, and staff to go online to order and purchase their yearbooks.
However, many schools still need or want to allow people to purchase yearbooks with cash or checks during school events such as Open House, holiday shows, Science Fairs, etc.. If that is the case, then you should take time to think through how you can organize a collection table for that event.
Be sure to have a poster or banner announcing “Yearbooks on Sale”. Create a sign-up list of people to collect orders and have order forms ready that collect the student’s name, grade, class or homeroom, as well as the yearbook quantity and total payment due. Please visit YearbookLife’s Marketing Tools page to request money collection envelopes, receipt pads, sales flyers, and other materials to greatly simplify this process.
Developing an advertising program for your yearbook can be easy if you have a plan that includes (1) identifying your potential audience for purchasing advertising space, (2) determining ad sizes, guidelines, and rates and (3) creating effective ad sales campaigns, including collection methods.
IDENTIFYING YOUR POTENTIAL AUDIENCE
DETERMINING AD SIZES, GUIDELINES AND RATES
CREATING EFFECTIVE AD SALES CAMPAIGNS
Need some inspiration for your yearbook design? YearbookLife offers dozens of design ideas & resources to help you.
You can choose to work with our easy-to-use, free yearbook design software, Pictavo or YBLive, or use any other design software, such as Adobe InDesign.
PICTAVO HELP CENTER
Have a question about using Pictavo?
Learn more about how to use the Pictavo yearbook design software.
We’ve got slideshows and videos that can help you with the yearbook design process, yearbooks sales, tips for yearbook staff members, and our Pictavo yearbook design program.
YearbookLife provides access to FREE downloadable forms including sales flyers, design guides, and much more.
Have a question? Need an answer ASAP? Check out our FAQs page with the most common questions answered for your convenience.