Selling advertising space for your yearbook can sometimes be challenging. It takes a dedicated team and a lot of time to be successful. Typical methods to fundraise for your yearbook usually include going door-to-door or via a call-a-thon to local businesses.
This year instead of the typical methods why not try utilizing email? Research the top 30 to 50 local businesses in the area and then call, not to sell them but to ask for the owners (or decision makers) email address. Make sure to tell them who you are what you will be emailing them about. This way you aren’t spamming.
Then put these emails into a CSV or excel document and sign up for an online email software program. Some basic popular programs include Constant Contact and MailChimp (both offer FREE trial accounts).
Once you have a list they have a bunch of templates within the portal that you are easily able to edit. Be sure to use a colorful, easy to read fonts and try to state your case on why advertisers should sponsor the book. You can do this by:
- Explaining how advertising in your yearbook can benefit their business.
- What exactly the funds are going too.
- An easy call-to-action on how they can make their purchase or for the various options they have available to them.
Don’t spam and send out an email everyday. Send it out once every month or so and always update the subject line.
By utilizing email instead of the phone or face-to-face method makes it less uncomfortable for the business owner to be put on the spot. This gives them an opportunity to think about it and be able to get back to you without having to provide an immediate response.
Sometimes “out-of-the-box” ideas are all that is needed to get those fundraising dollars you greatly want and need.
As a yearbook advisor or staff member, you may have questions about whether or not to use social media content in your yearbook. Social media, including networks such as Facebook, Instagram and Twitter, have become a big part of our daily lives and are commonly used communication channels in today’s generation. That doesn’t mean that all content used on social networks is necessarily appropriate for the school yearbook.
Here are a few tips when considering adding social media content in your school’s yearbook:
- All the parties involved in the content need to provide consent before anything is printed.
- Confirm that all images used in the posts don’t have copyright or rights-managed restrictions on them. Images can always be deleted on social network. Once they are printed and published though – it can be a whole new “ballgame” when it comes to legality. The last thing you need is to be publishing an image that is copyrighted and not legally allowed to be used.
- Any content that is used shouldn’t be controversial in nature. What may seem appropriate today may not in 15 years when looking back.
- Subliminal, inside-joke messages should always be a no-no. While they may make sense to some, they probably won’t make sense to most. Instead, use social media content that will be memorable and understandable to all. Perhaps homecoming content or tweets and photos from the prom.
Social media hugely influences today’s younger generation and can play a big part in their lives. However, not post or tweet is appropriate for the school yearbook.
Creating your class yearbook isn’t a two-minute process. A lot of hard work, teamwork and dedication are involved in making it look great. For a graduating student or students that have a lot going on, staying focused with your tasks on the yearbook committee can be challenging. Students aren’t getting paid to be part of the group and at times can feel worn out and frustrated.
As a committee lead, teacher or faculty member it is important to build positivity with your yearbook committee. Here are a few ideas to help achieve this:
- Recognize accomplishments. When a certain task for the yearbook is complete invite the entire team to have a small celebration such as a pizza party. Toast those special individuals that contributed to that part of the yearbooks success. This positive reinforcement will help those teams to continue to work hard and push others to work hard as well.
- Show support. Don’t throw anyone on the committee “out to the wolves”. This is essential for the sales team. By providing support and giving tips will lets those committee members that are on the front line know they aren’t alone and that you and the rest of team have their back.
- Motivate the team with incentives. Everyone loves a great incentive. It makes people work harder. While a monetary incentive won’t work in a setting like this a discount off their own yearbook maybe all it takes to get your committee to work hard and great.
There is always that saying “Garbage in…Garbage out.” If you show you don’t care and don’t provide guidance your final product will more than likely let down most expectations. By staying positive and always encouraging will for sure keep your yearbook committee at top speed!
First impressions are everything; even in the world of yearbooks. A yearbook cover is the first thing anyone sees when they pick it up for the first time. It sets the tone of the yearbook and provides a preview of the story within. That’s why we want to help you design and create the best yearbook cover possible.
It is essential that the yearbook cover capture the perfect mix of school spirit and have a special uniqueness to it. Was there a saying that students said during the year? Was there a memorable event every student will be able to recall for years to come? A cover design is a critical component to the overall success of the yearbook.
“So how do you make it great?”
First you need to determine your style. It should ultimately match the overall theme and be consistent from the front cover to the back.
YearbookLife’s free Pictavo design program offers a variety of yearbook templates to choose from. If you do decide to go with creating something custom, you may want to browse the internet to find inspiration and get ideas.
Once you have settled on an idea, utilize a designer in your school or perhaps an art teacher that has skills in Photoshop and Illustrator to design and create your yearbook cover. Go over the vision in detail and ask for a few versions utilizing both colors and the logo of your school as well as a version without.
Once complete, utilize social media or create a survey to ask students, teachers, faculty and parents their preference and why.
Don’t rush your yearbook cover. Utilize your yearbook committee and their various ideas and resources for making your yearbook cover one you and your classmates will cherish for decades.
Follow the steps below to submit your Cover in Pictavo:
- Go the the cover page by clicking on the Cover icon.
- In the secondary tool bar – all the way on the left – is the Cover drop down menu, click on that. Several buttons will open up.
- Click on the green check mark button to “submit the cover for approval”. This is done by the person that created the cover in Pictavo.
The following steps can only be completed by the Administrator of the book:
- From that same Cover drop down menu, click on the blue star to “Approve” the cover.
- Click on the “Submit” icon in the upper level tool bar.
This opens a separate screen that shows you a thumbprint size version of your cover:
- Click on the blue “Submit Cover” button underneath the cover image.
- Complete the online submission form.
If you have any questions about the submission process, you can refer to the Help Menu in Pictavo or contact our Technical Support Team at 1-800-887-0414.
One of the most popular enhancement options for your yearbook is personalizing your yearbook cover. This type of personalization allows you to add the student’s name to the yearbook cover. Depending on your cover type, a student’s name can be printed in ink, stamped on with foil, or engraved on a name plate.
For every book you want personalized, you will send YearbookLife a spreadsheet list containing all of the personalized text. The text will be printed in Upper and Lower case letters as you indicate on your spreadsheet. Be sure the text appears on your spreadsheet exactly the way it should appear on the cover. Refer to the character guidelines indicated in the Pictavo Art Guide.
If you sell your personalized yearbooks through Pictavo BuyTheYearbook, you can export the personalization list as a spreadsheet file as follows:
- From the Admin icon, click on Manage Sales.
- Select the View Orders tab.
- Click on the Export to Excel button – this creates a spreadsheet of all of the orders for your book. The personalized names can be found in Column P.
- Delete all of the other columns from the spreadsheet except Column P so that your spreadsheet is just a one column file. For Personalization Option 4, with icons, we can help you separate the names from the icon selections if you need assistance.
- Save this spreadsheet and email it to production@yearbooklife.com when you submit your book.
Contact YearbookLife if you have any questions about Yearbook Personalization or any other enhancement options for your yearbooks.
This year instead of the typical methods why not try utilizing email? Research the top 30 to 50 local businesses in the area and then call, not to sell them but to ask for the owners (or decision makers) email address. Make sure to tell them who you are what you will be emailing them about. This way you aren’t spamming.
