Being the salesperson that is in charge of selling your school’s yearbook is a big responsibility, and often is a job that no one really fights for. Selling yearbooks doesn’t need to be this way. With a little bit of pre-planning, selling your yearbook can and should be a breeze. That is because your yearbook can sell itself! Here’s how:
● Instead of selling your yearbook, market it. By creating awareness that the book is coming out both traditionally and online can help get people excited and inspired to make sure they purchase one. You can do this a variety of different ways. For example, perhaps tease your audience by showing a little snippet of what the book will look like and how unique it’s going to be. Maybe do this via a YouTube video that can be emailed to all the students, faculty, staff and community.
● Show how great a value your book is. One way to do this is via a discount. By providing an early-bird discount and how much you can save by purchasing now will resonate with potential buyers. Give an example. For instance if you buy before the end of the month, you can save $25. That $25 can be used for a new pair of jeans or help pay for your cap and gown.
● Show the customization incentive. Provide your audience with examples of how the yearbook can be customized to include pages with your best friends. Students will be counting the days until they can grab the book and go right to the page that they helped design.
The more personal you can make the yearbook, the more people will want to purchase it. Don’t be that used car sales guy. Explain the options and the benefits and you will be surprised how quickly the book will be flying off the shelves and into happy recipient hands!